Friday, February 7th, 2025

On Thursday, March 8, Creemore Springs Brewery was featured on the W Network show Undercover Boss Canada, in which high ranking officials from some of Canada’s biggest corporations – in this case Kelly Brown, the chief legal officer of Molson Coors Canada – stealthily join the ranks of their unsuspecting workforce.

Brown and the Undercover Boss camera crew travelled to Creemore Springs last August to film a portion of the program (they also filmed at breweries in Moncton and Vancouver for the episode), working alongside employees Mike Isaac of Singhampton and Janice Stevens of Creemore under the guise of documentarians filming a training video.

While driving with Brown to the place just outside of town where Creemore Springs collects the spring water that is its namesake, Isaac, who in addition to being a brewmaster is also a hockey coach and volunteer firefighter, divulged that he had hopes of sending his children, Alex (11), Meghan (9), Sara (6) and Charlie (5) to school, but was unsure of being able to afford the expense.

Brown was touched by Isaac’s hopes for his children, and after revealing her true identity to him at the conclusion of the show, announced that Molson Coors would be donating $10,000 for the education of his children.

Isaac, who also revealed to Brown that he is a Toronto Maple Leafs fan but has never been to the Air Canada Centre, was given tickets for him and his family to see a game there against the New York Rangers on Saturday, March 24.

“Its nice to know that, even though you feel you’re further down in rank, your work is appreciated and you’re thought of as an important part of the process,” Isaac told the Echo.

Brown and Molson Coors also expressed their gratitude for the hard work being done by Stevens at the packaging plant, agreeing to pay for a trip to Scotland for her and her husband after Stevens revealed that she had hopes of visiting the homeland of her ancestors. The Stevens have not yet taken the trip, as they are trying to find the time in their busy farming schedule.

Stevens was also given $10,000 by Molson Coors to be spent on a community cause in the name of her father Donald Walker, who recently passed away. Walker worked for over 25 years as a farmer and school bus driver in the Creemore area. Stevens has not yet decided what she intends to do with the money, but is taking suggestions from both her family and staff at the brewery.

“It was an experience, to be sure,” said Stevens, adding that she was genuinely shocked to discover Brown’s true identity. “It was hard to get my head around, but I’m grateful for what they’ve done.”

In an interview on Global’s The Morning Show, Brown shared an anecdote about Stevens, who upon seeing a slightly peeled label passing by on the assembly line, promptly pulled the bottle off and fixed the problem.

“I always suspected our employers were great,” said Brown, “but this [experience] just validated it. They are so conscious about the quality of our product.”

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