Leisureworld Caregiving Centre – Creedan Valley has changed the name of their home to Creedan Valley Care Community, effective May 1st, 2015 to celebrate their connection to the area and local community. The change was inspired by the organization`s new vision, to awaken our communities to the positive possibilities of life`s next chapters, and involved input from residents, families and employees.
“We are very proud of our home, our community, and of the strong foundation and reputation we have built; and wanted to honour this in our new name,” said executive director Paula Rentner.
This new identity follows an announcement from Creedan Valley Care Community’s parent company, Leisureworld Senior Care Corporation, regarding its decision to rebrand itself as Sienna Senior Living, This rebranding is accompanied by the launch of the organization’s new brand positioning statement: the warmth of human connection.
Creedan Valley Care Community opened in 1975 and serves 95 residents each day, committed to quality care and service while promoting resident choice. Their parent organization is one of Canada’s largest owners of seniors housing, and the largest licensed long-term care provider in Ontario with 35 long-term care homes, and 10 retirement residences across Ontario and British Columbia.