Officials with The Peace Naturals Project were before Clearview council to announce new management at the Stayner medicinal marijuana facility after a recent acquisition by Cronos Group.
Vice president of corporate operations Jeff Jacobson introduced Cronos Group CEO Michael Gorenstein and head of operations David Hsu.
Jacobson said it has been three years since The Peace Naturals Project came to council with a plan to apply for the first new licence in Canada. It is the first non-incumbent applicant to be granted a licence under Health Canada’s Access Cannabis Medical Regulations and the first company licensed to retail medicinal Cannabis oils.
The company announced in October it had shipped its first export of premium medicinal marijuana to Germany.
The Peace Naturals Project has serviced more than 1,000 Canadians and has added 30,000 square feet to its grow facility. Jacobson said they have 37 full-time employees.
Gorenstein said there is a skilled labour force in the area that understands agriculture.
He said there is a lot of potential at the 95-acre The Peace Naturals Project property and he envisions a Google like campus where they can build a large company to provide medicinal marijuana product in Canada and around the world.
He said their focus is on the medicinal aspect of marijuana and on research. He said while other producers may branch into the recreational side of the business as the laws change, they intend to remain focused on medicinal uses, such as treatment of epilepsy and insomnia, saying marijuana is not just used for pain relief.
Gorenstein said five to 10 years from now, they want to continue to pioneer the industry, which is often misunderstood.
The presentation was for council’s information.
No immediate development was proposed.